Have you joined us at our exclusive Injectables EDU Aesthetic Business Webinar yet?
If not, you’re missing out. We’ve got the direct line to Injectables EDU Co-Founders Suzanne Jagger and Cassie Lane as they spill the secrets to their success. And this last one was juicy. In Behind the Scenes: How Two Medical Spa Owners Built Their Empire, we covered:
- Real numbers from their first two years in business,
- Personal strategies that propelled them to success,
- Essential tips to navigate—and win—in this competitive industry.
But you know our deal over here. We want you to succeed. So we’ve got highlights for you right here.
Key Lessons from Behind the Scenes: How Two Medical Spa Owners Built Their Empire
If you build it, they won’t come
Be excited. Tell everyone about it. But don’t bank on your friends being enough to sustain your business. People will be nice to your face, but they won’t hand you their money. A certain percentage will come, but it won’t be everyone that says they will. Market your new business.
Don’t expect to make a lot of money
In this first 6 months to a year (or longer, if you stay mobile), profit does not happen quickly or without work. You will get other perks, like more flexibility, but the money part takes time. Keep your expectations in the right place as it relates to how much extra money or time that you should expect to have.
The perk when you first start will be being able to treat your friends, family, and yourself. And a tax deduction. Oh and, last but certainly not least, you’ll be happy. And that’s real success.
Repeat after me: NO!
When you start a business, people are going to want a discount. That’s because a lot of them will have a personal connection to you. And giving away your services hurts your business. Botox is expensive! You can’t give away hundreds of dollars of product away for free. We’ve made this mistake before. You shouldn’t. Learn to say no. Be okay with charging for your services. Even your mother.
If you want to offer a perk for family and friends, like a discount, be sure to write out your policy so that you set clear expectations.
It’s all about mentorship
Remember our charts? It makes a HUGE difference. Our data shows that greater success comes with the involvement of a mentor in the process (and yes, by greater success, we mean more money). Plus, being a business owner can be an isolating experience. You don’t want to do it alone.
Psst. Want another data-driven tip you missed from the webinar? Adding Semaglutide to your practice brings in a really incredible increase in revenue.
Pay for expertise
We all went to nursing school or PA school. We’re expert clinicians, not accountants or website builders or marketing managers. There are new skills you can learn, but you should use mostly stick to the things you know. Be a good nurse, a great injector, and a smart outsourcer. Time is the only scarce asset you have—use yours wisely and hire out the experts to do their job for you.
Want a mentor? We got you.
Now is the time to sign-up for Injectables EDU Mentorship program!
Gain the support you need with the co-owners of Injectables EDU by your side in this unique Aesthetic Mentorship Program designed for those wanting to launch or grow their business!
What’s Next?
- First, join our Private FB Group
- Then, review the Free items on the Injectables EDU Blog
- Ready to start your Botox and Filler training? View your options with us!
